you’re here to lead + inspire (not to be chained to your desk).
*I provide strategic direction and a custom quote on or after an ROI Assessment Call.
You already have a bazillion things on your plate without the added weight of:
trying to nail your offer’s unique selling proposition
dialing in your best and juiciest marketing angle
showcasing your differentiators without creating competition inside your own offer suite
trying to evoke emotion in your ideal client when you’re so close to your own work that the words you tend to lean on aren’t landing
having to scrap your intuitively written sales page and rewrite it next quarter ‘cause it just wasn’t A+
I can hand you high performance launch or funnel copy while you head to the lake.
✔️ skip the six rewrites and let a pro do the heavy psychological lifting for you.
✔️beat your current conversion rate without having to sit in front of a google doc for hours on end
✔️stabilize your stretch goal without spiking your cortisol
This high-level done-for-you work makes sense for you, if you:
need copy for an offer that has at least $100k in sales potential in one year’s time
are ready to feel more of the freedom you set out to create (even while launching or executing big projects).
believe your offer will deeply impact and improve the lives of your clients and customers
want to use research and real data to make key decisions without having to do it all yourself
HI — I’m Jillian Anderson and I’m the kind of copywriter who has been trusted to mentor 100+ other copywriters.
I’ve worked with over 250 clients from over 55 countries to successfully sell offers that range from $97 - $30k.
I’m not a beginner.
I’m the person you bring in when you want it done right.
Here’s how DFY Breakthrough launch + Funnel copy Works:
Phase 1. Research
I gather the info I need for a strong start and conduct voice-of-customer research. As the research phase comes to a close we’ll hop on a call so I can confirm an angle with you before I start writing.
Phase 2. Drafting
I put my blue blockers on and go into writer-hermit-mode to develop the best possible first draft of your deliverables. Then I bump ‘em to your desk.
Phase 3. Revisions + Finalization
This is the part where I’ll ensure every word sounds just like you. After the revision phase is complete, my team and I do a grammar check and send you the finalized version of your copy assets as PDFS.
Phase 4. Design Feedback
Now you’re in the clear to upload your new copy into your website. Once that’s done, I’ll provide my professional feedback on the design to ensure the final version looks, flows, and reads juuuuust right.
ORIGINAL MESSAGING GUARANTEE
The only AI my team and I use right now is a transcription service (it allows us to capture every sentence our clients express for record keeping and research).
While we dabble with ChatGPT to stay up on the latest trends, we don’t use Chat GPT to generate messaging or copy for our clients.
At Jillian Anderson we use our minds, skill, psychology, and an in-depth intake process to connect with the feelings and words specific to each client and their deliverables.
As Seen In:
As a Positioning Expert and Certified Sales Page Copywriter, having my skill in this department will allow you to:
go for your big stretch goal with a different approach
lean more fully into your zone of genius
increase sales and sign-ups for your perfect-fit students, clients, and customers
avoid annoying and time-consuming rewrites
sidestep confusion and energetic breakdowns inside your launch/promotional period
increase your confidence that your sales messaging is fully dialed in (which will allow you to improve in other areas)
reduce any current friction in your overall sales process
sell your offer honestly, ethically, and effectively
lean on the high performance sales copy you’re handed (not only for this launch but for the total shelf life of the offer in question).
you might have the belief that you should be able to write your best copy (after all, you know your work and clients better than anyone else).
The reality though?
Psychology-backed launch or funnel copy takes strategy, deep thought, focus, and time.
You don’t have to be scattered.
You don’t have to wing it.
Your launch and funnel copy?
Pass the hat ‘cause I’ve no doubt I can do it better.
Here’s What Women Are Saying:
"We did $30k in sales, my biggest launch yet (for my personal brand)! 15 enrollments plus upsells and down sells."
— Kristin Hauser, Founder of Fertile Woman Academy, DFY Copy Client
Context: kristin had her biggest launch yet (for her personal brand).
“It was a super smooth experience. I felt really held the entire time and that Jillian had my back.
I have 21 signed up so I am SUPER happy! My sales page was super effective and I am so so glad I decided to make this investment!
When I signed up for The High Performance Sales Page Service I was hoping I was spending my money in the right way — in a way that would be regenerative.
I had never invested in copywriting before but after scrambling around for many years during launches I realized that, at the end of the day, the copy probably matters way more than design.
I knew what I had to offer was powerful and I also knew that I wouldn’t be able to pull out the pieces and communicate it to a potential client as clearly or effectively as a professional would be able to!”
— Sena Maria, DFY Copy Client
Context: Sena booked $49,644 in sales.
When Sena came to me she was busy writing fresh web copy, prepping for a big move across the country, and was about to open enrollment for her newly clarified signature offering.
She needed a sales page — one she'd feel super proud of.
Sena’s goal was to have 16 women sign up for her 12-Month Membership. She surpassed her goal and filled 21 seats.
21 excited clients signed up at $197/month for 12 months which resulted in $49,644 in sales booked.
"Just did the math and I booked over $15k in sales! The very first 5-figure month in my HD School…
And I only sent out 2 emails to my list and I didn't even share on social media.
And this all happened while I was traveling with my partner to San Francisco.
It was such a dream "launch" and I 1000% credit the success to the quality of the sales page.
Looking back to why I booked the High Performance Sales Page Service I wanted someone from the outside who would see clearly what I’m trying to say and then say it so people could see the value in my product.
I've needed to make my sales page copy better for a long time but just didn't feel I could do it myself. I needed a professional.
I appreciate you and your genius copywriting so friggin' much, Jillian!
I was doing pretty well before (and have had a pretty sustainable source of passive income despite my previous kinda crappy sales page) but I wanted to put my HD school out there in a BIGGER way.
I'd been wanting to break the "just enough" barrier and really kick some ass and make MORE money with it. So thank you for pushing me to raise the price too. All around, I just want to say it's made a massive difference in my impact AND income."
— Korynn Elliott, DFY Copy Client
Context: Korynn reported two Five-Figure Months without Social.
When Korynn came to me inquiring about the DFY Breakthrough Copy she knew she needed to better express the true value of her heart-felt offering and she needed to reposition her offer.
Korynn signed up and I got to work. After Korynn plugged in her new copy she started to message me as the sales rolled in!
“You know how much I value your opinion.”
“You absolutely crush the quarterly Client Acquisition Calls and the group absolutely adores you.”
— Dani Paige, Founder of Sales Page Prep School
Context: after completing my long form sales page certification (with the one-and-only dani paige) I was trusted to provide guidance to her community of copywriters.
publish high performance sales copy that sounds like you and sells way better. 💸
Claim the big wins you’re ready for while working less.
launch or funnel copy always requires a High performance sales page (whether you want a long sales page or not, you need all the conversion elements working together).
When You Book DFY breakthrough launch or funnel copy, You Receive:
1 High Performance Long-Form Sales Page (delivered via Google Docs) for a single promotion that’s research-backed (I’ll be getting on the phone with a few of your customers and clients to dig deep). Mine typically range 18-25 pages in length.
Unlimited Revisions (my thorough process guarantees it’ll sound and feel like you).
Your USP, sales angle, differentiators, genuine authority, and overall sales messaging locked in before go-time.
Any applicable bonus copy.
Punchy and timely brand statements that you can pull from the page and utilize on social or email.
1 round of design feedback (send me the copy after it’s been uploaded and I’ll help you optimize it for readability, cohesion, and flow).
Most importantly, you receive the words on the page that have your reader jumping out of her seat to sign up to work with you inside your offer.
The Investment 👇🏽
Breakthrough launch or funnel copy is an investment that varies based on email list size, the price of your offer, the # of deliverables we determine, and the projected financial results of our work together. 💸
We have one unexpected opening in October.
The sooner we talk, the better.
Book Your ROI Assessment Call, Today:
When’s your launch?
When do you need your funnel running?
Let’s talk.
DM on IG or Book an ROI Assessment Call to talk about your launch dates + timeline.
If you wanna start consulting ASAP, skip the line and speed things up with a Best Launch Yet Offer Development Call.
“It was such a dream "launch" and I 1000% credit the success to the quality of the sales page.”
— Korynn Elliott
Hi, I’m Jillian Anderson
Before I transitioned into copywriting, I was a women’s health professional (and abdominal massage specialist) who built a successful six-figure business.
Inspired by my two unassisted home births, I wanted to help women connect to their bodies, heal, and thrive.
This is why I started The Vital Mother Podcast and created a bazillion different offers online.
In 2017 my first group program launch enrolled over 20 students at a price point of $497 and generated just over $10,000 from an email list of less than 700 readers.
That experience sent me to floor in shock and panic (how could I possibly make that much money in such a short period of time?)
The success continued and the next time I offered that program, I generated $17k in one day from the back of an uber on the way to an event in NYC.
I was starting to understand that my highest-impact skill was writing in an emotionally moving way.
Hit Publish, Make Money, Spark Serious Transformation.
My love for holistic women’s health is deep but eventually I felt called to specialize in messaging and copywriting.
I’ve since helped:
✔️ A holistic health practitioner have her first 60k launch
✔️ A high performance sales page client book nearly 50k in sales
✔️ A growing number of female entrepreneurs experience their first five-figure launches and five-figure months
✔️ Over 250 clients from over 55 countries through a variety of services, offerings, and programs from low-tier to high-end.
And I’d so love to help you next.
MY DFY breakthrough launch + funnel copywriting service has proven an 85% success rate.
Over and over again, this service is associated with reports of breakthrough launches and highest revenue days in business to-date.
we’re typically booked months in advance.
“Good morning Jillian. You’re amazing. I love this first draft so much.”
— Breakthrough Copy Client
FAQS:
-
A: Your concern is valid! This is why I offer my DFY Breakthrough Copy clients unlimited revisions.
Once we enter the revision phase you’ll be instructed to give me open and honest feedback.
I’ll prompt and encourage you to be super honest with me about what phrasing and word choice you’re not crazy about.
I don’t take offense to feedback. I’ve been at this long enough to know exactly how to step aside and deliver.
Keeping the USP and overall sales angle in place, I’ll tweak your page until you absolutely love it. Promise. -
A: Ideally, I like to work 6-8 weeks out from your launch or enrollment minimum.
My typical DFY Breakthrough Copy project turnaround is roughly 3 weeks or 21 days. That said, there’s no guarantee that I have an opening in my calendar that can accommodate a 21-day turnaround at the moment.
The sooner we talk and the sooner you book your project start-date, the better. -
A: It’s best if you come to me with a pre-validated offer. What I mean is, if you’re launching something for the first time ever, it’s best if you execute and then loop back to me before your next launch or enrollment.
This gives me so much more to work with in terms of voice-of-customer research.
There are exceptions to this, though. For instance, one of my recent copy clients was launching something brand new but had a history of similar offers behind her for us to work with and gain insight from. -
A: At the baseline, DFY Breakthrough Copy starts with high performance sales page copy.
If you need me to carry the weight of your launch emails, I will include that in your custom quote.
When I quote funnel projects, I always adjust my quote to include landing page copy, sales page copy, email copy, and data analysis/reporting. -
A: It depends! I have clients who jump right into DFY Breakthrough Copy first (typically because their launch is already penciled in and they need the copy by a certain deadline).
I have other clients who have a little more time to work with who like to touch base inside an Offer Development Call (90 min, 1:1).
If you're not sure which direction you want to go in, send me a DM on IG and we can chat back-and-forth about it. My sales process is super consultative — meaning I care about your best interest and only like to pitch offers that I feel are a smart investment for you at the moment.
you don’t have to be pro at everything yourself to have incredible success in your business.
In fact, the more you let go of control and allow others to come in and support you, the more growth you will see.
If you have an offer with a long shelf life — an offer that you’ll be promoting again and again that needs breakthrough copy, I’d love to bring my mind, skill, and experience to the table. 🧠⚡️✍🏽
Talk soon,
WE’VE HAPPILY SERVED:
✔️ Postpartum Fitness + Exercise Trainers
✔️ Authors in the Motherhood Space
✔️ Doulas, Birthworkers and Childbirth Educators
✔️ Parenting Coaches
✔️Health Practitioners, Herbalists and Healers
✔️ Business Coaches for Mothers
✔️ Business Coaches for Wellness Entrepreneurs
✔️ Postpartum Nutrition Experts
✔️ Educators, Course Creators and more!