Want More Sign-Ups? 3 Serious Mistakes That Devalue Your Group Program (or Digital Course).
If you’re a program facilitator or course creator who wants to see more sign-ups (better results 💵📈) for her focused work, you’ll want to make sure you avoid the following three mistakes:
#1. Listing Your Program or Course in “The Shop” Section of Your Website.
Giiiiiirl — you need a real sales page. Guess what’s usually sold in a shop? Products that aren’t anywhere near the price of your program or course. Think about it. Subconsciously, a reader will view your offering as “high” (even though it’s not) because it’s in “the shop”.
Your program is not a $47 face cream. Don’t showcase it like it is.
#2. You Didn’t Give Us An A+ Visual.
If your offering (or a component of your offering) is digital, do your part to make it highly tangible for your people. The digital course and online program industry is BOOMING. That means each week your readers are being pitched a variety of different programs and courses.
Wanna hit those bigger goals? Mimic the pros and visually demonstrate everything they’re getting when they hit that gorgeous CTA.
#3. You Don’t Have Copy That Showcases Your Offer from a Problem-Solution Standpoint.
It’s time to view making a sale as an opportunity to solve a problem. If your offer isn’t positioned as a “yes-please-I-need-this-now!” SOLUTION to a PROBLEM then your promos and enrollments are going to be lackluster.
Your pitch should always reflect this core concept.
What do you think? If I reviewed your copy what kinda grade do you’d think I’d give ya? Beyond that, what results or desires are being held at bay each day that your copy is subpar?
Big Love,
WANT YOUR PROGRAM OR COURSE TO BE POSITIONED RIGHT AND PRICED FOR YOUR NEXT BIG PAY DAY? 💵
Because not hitting those goals is so depleting and you don’t want to be stagnant.
NAIL YOUR PRICE: THE FREE HIGH-IMPACT VIDEO THAT’LL HELP YOU POSITION YOUR PROGRAM OR COURSE AS A “YES-PLEASE-I-NEED-THIS-NOW!” NO-BRAINER-OFFER SO YOU CAN SIGN MORE STUDENTS AND MAKE MORE MONEY.
INSIDE YOU’LL LEARN:
My win-win pricing strategy that’ll help you sell easily, ethically, and effectively in a feel-good way
The positioning mistake that makes people skeptical and damages trust with your reader (you don’t want to do this ever!)
The 2 sales psychology factors you need to consider (and address) when describing your offer on your sales page
and more!
