020 | Power Up Your Sales with These 2 Elements
In this conversation we talked about:
My copywriting genius zone (including being a sales strategist and positioning expert)
Things to consider when you’re writing your own copy or if you are hiring a copywriter
Two ways to power up your copy and strengthen your offer’s position: curriculum design and methodology
Using curriculum design strategically so that the reader of your sales copy is thinking about the transformation that your offer will provide
The difference between listing out the elements of an offer and invoking curiosity about the transformation the offer is going to facilitate
How methodology can be used as a vehicle for conveying the difference between your offer and someone else’s offer (because it’s unique to you!)
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Check out my Best Launch Yet Offer Development Call to chat with me 1-1 to help you step into clarity, direction, feedback, and suggestions for your next launch.
About Jillian
Jillian Anderson is a Copywriter + Copy Consultant for Motherhood Inspired Brands.
She's worked with over 250 clients from across 55 countries and now specializes in High Performance Sales Copy — the kind that sounds like you and sells way better.
Jillian, originally from NJ, now lives in South Carolina with her husband and children.
Stay in Touch with Jillian Anderson
Instagram: @jillianaanderson