021 | Pricing Psychology Lesson: An Eye Cream Debate Story

In this conversation we talked about:

  • How pricing psychology impacts us in physical stores and how that translates to the products we buy online

  • My story about choosing a face cream by deciding between a lower and higher priced product (and why I chose the higher priced option!)

  • An example of one of my client’s offer and how pricing psychology impacted how we marketed and priced it differently

  • Creating offers that appeal with customers who are looking for a good deal and those who associate quality with price

  • How to decide if your offer is priced right to sell

  • My theory about why customers are more skeptical and cautious in buying products online

  • Encouragement for online business owners to differentiate their offers and stand out from the competition’s offers

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About Jillian

Jillian Anderson is a Copywriter + Copy Consultant for Motherhood Inspired Brands.

She's worked with over 250 clients from across 55 countries and now specializes in High Performance Sales Copy — the kind that sounds like you and sells way better.

Jillian, originally from NJ, now lives in South Carolina with her husband and children.

Stay in Touch with Jillian Anderson 

Instagram: @jillianaanderson 

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